Once the height of cool, jeans have become the standard uniform of the entire world; mass produced and meaningless. It’s time to break the mold.
So rather than out-sourcing to a Chinese factory, we handcraft every piece in our downtown LA studio.
Instead of the usual 11 pieces of denim it takes to make a pair of jeans, we use 50.
Yes, it takes a lot more time and care, but it means there’s no waste and
we can strategically place each piece so it fits and flatters your body perfectly.
By ripping up the standard formula, Farrago has got people excited about denim again.
It’s not for everyone, but neither were jeans when they first hit the streets.